Global Analysis from the European Perspective. Preparing for the world of tomorrow

Apple’s share of global smartphone profits slumps as cheaper models, rivals cut into margins

Apple’s weakening dominance in profits is partially due to the popularity of its cheaper models, as well as the stronger performance of rivals. “This is the first time the cumulative profits of Chinese brands crossed US$1.5 billion in a single quarter,” said Counterpoint associate director Tarun Patha. “Usually all the profits have been shared by just two brands – Samsung and Apple – however, Chinese brands have made inroads here.” Source South China Morning Post

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