The shares of the German car giants have been in decline for three years. At the same time, you can see that hardly anyone in the world (in terms of sales figures) is buying American car brands apart from Americans. Well, Tesla was an exception and Ford Mondeo and Mustang fans are not representative either. This is why American cars are hardly considered in future predictions for developments on the market. The Japanese are getting more and more expensive, while the Koreans are (still) getting better. In the queue to the customer, the Chinese are doing best, as the graph below illustrates. It turns out that Tesla has also been on a downward trend for three years, even if the brand has always been a symbol of the progressive West, which was supposed to only use electricity.
Tesla may have been hurt by its owner’s meddling in politics. Musk has leaned to the right and exaggerated, Jaguar has leaned to the left (with its LGBT commercials) and its sales figures have also dropped significantly as a result. Slowly, managers, and probably in other industries such as fashion, are realizing that meddling in politics is hurting them and perhaps it will be them (as lobbyists and influencers, to put it mildly) and not the masses who will make politicians change their minds.
The fact is that the Chinese giant BYD is now opening most of the car showrooms in Europe. But I’m not very interested in what European politicians will do about it (I’m sure – nothing at all). I am interested in what the Koreans will now do to defend their strong position on the market.
