Global Analysis from the European Perspective. Preparing for the world of tomorrow

UK bans gender stereotypes in ads

Commercials portraying “harmful gender stereotypes” will be banned from Friday in the UK.  The nation’s advertising watchdog introduced the ban because it found evidence suggesting that adverse stereotypes could “restrict the choices, aspirations and opportunities of children, young people and adults and these stereotypes can be reinforced by some advertising, which plays a part in unequal gender outcomes.” Source: Deutsche Welle

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