One of the stories about the famous Battle of Cannae, 2 August 2016 BC, during which Hannibal, the Carthaginian chief general, routed the Roman army goes something like this. The famous outflanking and the ensuing encirclement of the Roman legions was not so much the result of the orders that Hannibal gave at the time of the struggle, but his ingenious arrangement of his troops. The Phoenician general placed weaker units at the centre and stronger units at the flanks and told them to simply fight. The Romans pressed against Carthaginians (and their allies) and naturally they began to push back the weaker centre. As the hours would pass the Romans would wedge deeper and deeper into the Carthaginian ranks, forgetting about their flanks. Meanwhile, the stronger Carthaginian flanks stood their ground. Without Hannibal issuing a single order, the Roman legions slowly but surely found themselves in a cauldron. A couple of hours more and the cauldron was closed: the Romans were encircled and killed to the last man. Consider it carefully: the resounding victory did not demand that Hannibal keep constant watch on the battlefield, nor did it demand that he give orders now and again. The particular arrangement of his troops – the weak at the centre, the strong at the flanks – did all the job automatically as it were. Hannibal’s ingenuity consisted in and was confined to the few initial decisions. All the ensuing events were the result of those few initial orders. Orders given at the time when the troops were in the fray would have been ineffective if only because they would not have reached their addressees due to the chaos and noise.

Such ingenious initial decisions are the tools with which the managers of the world rule the world. Who are the managers of the world? Yes, the very rich people, individuals whose fortunes are as large as budgets of many a small or medium-size state. Due to such enormous amounts of money, they obviously can influence the world’s politics, and they can shape the minds of hundreds of millions of human beings. How do they do it? They apply Hannibal’s strategy, which means that they set proper conditions and then let the events take their course. They may rest assured that the course that the events will take will be very much to their liking. An example.

A group of the managers of the world wishes to make people like, desire and – consequently – be influenced by a certain kind of art, type of movies, novels or whatever because these will shape the human minds the way the managers of the world wish them to be shaped. What do the managers of the world do to achieve that goal? Do they propagate the type of art, movies or novels with which they want to reshape the human minds? Nay. That would be suspicious to many, and we know that human psychology is such that it rebels against anything that is forcibly imposed. So, what do the managers of the world do? Say, they want you to admire and desire a work of art that you do not admire or desire. They organize an auction and buy that (kind of) work of art at a very, very high price. The impact it makes is enormous. All of a sudden, rich individuals who would have been otherwise uninterested in that kind of works of art begin to have second thoughts. If a work of art has been purchased for millions, it must be worth it. The nouveau riche businessmen, who rather do not have their own artistic taste, will flock to buy similar works of art. The events will take their due course: people will be oriented towards that particular type of art.

The same is true of novels or movies. Novels and especially movies shape the minds of hundreds of millions of people. If the managers of the world want to control those minds, they need to feed them on books and films that put across the views and ideas, beliefs and ideologies that the managers of the world profess. How to have millions of individuals select the right books and movies? That’s where awards come into play. People just love reading the books and watching the films that have been awarded prizes. The bigger the prize, the more attractive the novel or the motion picture is. The power of prizes is twofold: they not only attract readers and viewers but also guide book and screen writers. All aspiring creators follow the many contests and competitions, and they learn which book or movie – or, to put it better – which content has been awarded. The aspiring authors will necessarily follow suit and create such content that suits the managers of the world or else they will never gain national or international recognition. The right content in turn (especially if repeated and replicated in hundreds of popular books and movies) will shape the minds of the millions.

Just as you cannot hope to make a political career without having somebody’s powerful financial support, so you won’t make a career as a writer or a filmmaker without somebody’s powerful financial support. It’s as simple as that.

The managers of the world are even better than Phoenician General Hannibal: while both Romans and Carthaginians knew who set the military conditions for the victorious battle, present-day men and women have no idea who rules over them. Some (majority or minority?) even tend to think that they are ruled by presidents or prime ministers, and some think that their ballot paper decides all. Yes, it does, but the choice that a voter makes has been conditioned for years by the arrangement of social, cultural, political and economic balances and checks which in turn have been and continue to be set by present-day anonymous Hannibals.